WayBetter
Better never stops.
As Creative Director and designer at a health & fitness start-up, WayBetter, I led the company’s rebrand including their identity and redesign of their app experiences. My goal was to position WayBetter as a positive, action-oriented platform fostering a supportive community that inspires people to transform their lives.
Through a suite of apps with highly effective, evidence-backed diet and fitness programs, the company made it possible to change what we believe we can achieve. WayBetter’s mission is to help more people build healthier everyday habits while having fun doing it.
Animator: Kavan Masgoodi
Illustrator: George Bokhua
Photographers: Seher Sikander, Robert Bredvad
Brand Identity Design, App Refresh, Brand Photoshoot: Art Direction & Production
WayBetter
Better never stops.
As Creative Director at a health & fitness start-up, WayBetter, I led the company’s rebrand including their identity and redesign of their app experiences. My goal was to position WayBetter as a positive, action-oriented platform fostering a supportive community that inspires people to transform their lives.
Through a suite of apps with highly effective, evidence-backed diet and fitness programs, the company made it possible to change what we believe we can achieve. WayBetter’s mission is to help more people build healthier everyday habits while having fun doing it.
DietBet Onboarding
DietBet App Store Screens
Moments of delight acknowledge a user’s success every step of the way.
StepBet Goal Calculator
Active Day Achievement
Power Day Day Achievement
Game Won Achievement
