I’m a Creative Director based in New York, rooted in design and brand. Previously at Google Creative Lab, GS&P, and Ogilvy.
I often define creative and art direction in moments without precedent, bringing structure to ambiguity and setting the foundation for what comes next.
My work spans industries. I balance innovation with craft to create experiences that are both precise and deeply felt. I’ve led launches, rebrands, and high-visibility campaigns by establishing the narrative, visual language, and systems that move brands forward.
I enjoy building brands as cohesive systems that blossom into visual worlds, designed to scale across digital and physical environments while remaining distinct and flexible. This includes leading the design of a flagship retail experience in SoHo, translating brand into a fully realized physical space.
I’m the founder of Seine Studio, a creative practice where I collaborate with visionary partners to bring ambitious ideas to life.
Alongside this, I develop La Seine, a sculptural jewelry practice exploring form, material, and the relationship between design and the body. It reflects my interest in experimentation, precision, permanence, and work that holds meaning over time.
