Design / Brand / Art Direction

About

 
 

 

Sarah Thao Nguyen is a Creative Director focused on brand design in New York. Previously at Google, GS&P, and Ogilvy NY with hands on startup and boutique agency experience.

Sarah is a design leader who transforms brands into strategic drivers of business growth and meaningful customer connection across tech, travel, wellness, and luxury. Rooted in visual design and art direction, she builds scalable systems that align form, function, and emotion to elevate brand experience. Known for simplifying complexity with clarity, Sarah leads with empathy and vision to define, inspire, and scale brands in fast-paced, high-growth environments.

She is also the founder of Seine Studio, a creative practice where she collaborates with visionary partners to bring ideas to life — crafting brands and experiences that feel human, participatory, and regenerative.

Independently, she explores the mind-body relationship through precious, small scale sculptures with La Seine. La Seine is a jewelry design studio that combines her heritage, traditional processes and modern technology to craft wearable, lasting heirlooms that elevates every life moment.

Feel free to say hello.

Select Clients

Technology
Evie
Drop
Google
Nest
AMI: Artists + MI
IBM
Motorola
Seagate
Northrop Grumman
Cisco
Waze
Medallia


Health & Wellness
WayBetter Inc
Atolla Skin Health
Clearing Health

Retail
Dockers
La Seine

Transportation
United Airlines

Finance
TD Ameritrade

Luxury
Dennison Watches
Grown Brilliance
Assouline Publishing

Pro Bono
Center For Investigative Reporting
United Nations
MAD Museum