Drop, is a growing loyalty program that allows users to earn rewards for purchases from brands they choose, including Lululemon, Sephora, Uber Eats and Nike, whether they are done in-app or through a linked payment card.

Unchanged since 2015, Drop was ready for growth and expansion into new markets. I was tasked to transform the Drop app to help expand its reach across North America and into Web3 territory with a refreshed, engaging brand.

As Creative Director, I developed the brand vision as the creative lead while also providing hands on brand design development. I created an immersive, unified brand that offered a modular toolkit for brand expression was designed — allowing signature expressions to be generated through colors, shapes and photography was created. The rebrand features 3D effects and motion design, as well as modern photography, all collected in box-shaped frames designed to be evocative of windows – intended to represent window-shopping experiences.