Personalized Skincare Campaigns: Skincare Made By You

Atolla, an MIT-born skincare brand now acquired by Function of Beauty, creates custom serums using data science and machine learning. I led the development of five campaign concepts that translated a science-driven product into relatable, trust-building creative for paid and organic social.

Campaigns highlighted personalization, efficacy, and user empowerment through diverse content formats, from ingredient-focused storytelling to transformation narratives.

I defined the creative strategy and design, curated copy and visuals for key user segments, and tested concepts to optimize engagement and reinforce the brand’s human-centered, science-backed identity.