Skincare made by you.

Atolla is an an MIT-born skincare brand that formulates customized serums using data science and machine learning.

Five creative campaign concepts were developed to help translate a science-backed personalized skincare brand into compelling, relatable creative that performs across paid and organic social.

Each campaign became an informed creative hypothesis highlighting the brand’s personalization, efficacy, and trust—tested through diverse content formats exploring the connection between science and nature. Ensuring users felt empowered in their own skin, were seen and felt cared for.

Creative test themes ranged from ingredient focus to transformation stories. Curated and tailored copy and visuals to resonate with specific skin goals and user concerns.